AMR Research: Want to Increase Revenue? Invest in B2B.
By Lora Cecere

This report offers insights from a recent AMR Research study of companies in the United States and the UK on the importance of B2B in demand networks. Download the report: Want to Increase Revenue? Invest in B2B.

 

Webinar: Invest in B2B to Increase Revenue

*First Name: *Last Name: *Company: *Phone: *Email Address:

A discussion of the results of a newly released AMR Research study focused on the penetration and use of B2B e-commerce among consumer products companies and their trading partners. Conclusions from the study indicate that 61% of consumer products companies increased revenue as a result of improved B2B initiatives. 

The webinar discusses benefits realized when using B2B capabilities to grow relationships with key retailer accounts.

Benefits include:

• Competitive Differentiation
• Increased Shelf Space and Product Placement at Key Accounts
• Cost Reductions
• Improved Cash-to-Cash Efficiency
• Improved Cost to Serve

 

Speakers:

• Lora Cecere, AMR Research Director, Value Chain Strategies
• Steve Keifer, GXS VP, Global Marketing

 

Fill out the form to view a recording of this webinar.